Wake up and smell the...


The winners of the Good Food Award for coffee will be distinguished by exemplary flavor – sweet, clean, well developed body, balanced acidity and phenomenal aromatics. To qualify for entry, roasters and coffee farmers must emphasize fairness and transparency from seed to cup. This year’s entry criteria seeks to accommodate the enormous cultural diversity of coffee production.


The Good Food Awards rely on the expertise of the coffee community to create the tasting, determine judges and set standards for the category. Read on to learn who has been integral to building the category, as well as what the coffee standard are and who will be judging this year.



Sandra Elisa Loofbourow

Tasting Room Director at Royal Coffee – Emeryville, CA

Sandra Elisa Loofbourow is the Tasting Room Director at The Crown: Royal Coffee Lab & Tasting Room. Her experience as a Spanish/English Interpreter, working in kitchens, and teaching Argentine Tango all influence and inform her approach to coffee. Sandra has been a barista, roaster, and green buyer for several companies in the Bay Area. She’s a certified Q Grader, and at Royal she does brew experimentation, coffee analysis, and creates inventive drinks. She’ll be heading up the Tasting Room at the Crown in Uptown Oakland, serving fascinating coffees and delicious education to consumers and professionals alike.

Tovara Salley

Retail Educator at Equator Coffees and Teas – Fairfax, CA

Tovara Salley is the Retail Educator for Equator Coffees and Teas. She has been making coffee with a smile for over a decade in California, and teaching for three years with Equator. Before coffee, her love of humans was exemplified through teaching yoga. As a lover of all forms of education she is an avid reader and still student of yoga. Her days would not be complete without a yoga flow, several delicious cups of coffee, and engaging community through her retail teams and guest at Equator.

Committee Members

Mallory Roth, Head Judge, Blue Bottle Coffee
Meg Skop
, Volunteer Coordinator, Equator Coffee & Teas
Andy Tan
, Brew Coordinator, Equator Coffee & Teas


In order to be eligible for a Good Food Award, coffee entries must meet the following standards:

  • Roasted in the USA or US territories.
  • Traceable back to the producer (or producers) at the farm or cooperative level.
  • Sourced in such a way that price premiums meet or exceed Fair Trade minimums relative to the world commodity price, either through direct trade or through publicly stated policies and in-place processes.*
  • Sourced from farms or cooperatives where:
    • There is an emphasis on pursuing sustainable agricultural practices including water conservation and minimizing or eliminating the use of synthetic inputs.**
    • Transparent, documented practices ensure fair and humane work standards for all laborers. **
  • Made by a roaster that:
    • Prioritizes waste management through water conservation, composting and recycling.
    • Regularly checks roasting air quality.
    • Promotes a safe and enjoyable work environment by implementing policies and programs such as wage transparency, offering development and learning opportunities to staff and sponsoring or participating in social or environmental projects.***
    • Is an upstanding member of the good food community, oriented toward growing their business in harmony with a better food system.

*Prices determined based on C market (min $1.40) plus Fair trade (+ $.20) and Organic ($.30) pricing.
**These commitments can be shown by being third party certified to meet the standards of the following certification programs: NOP Organic, SMBC Shade Grown, Fair Trade (FTUSA/Fairtrade International), Rainforest Alliance or by providing further details regarding the farm, estate, associations or cooperatives in which you source from.
***Such as 1% for the Planet, B Corp, GMO-Free Project, Fair Trade or other local organizations focused on environmental and social responsibility.

Brewing Specs

All entries will be brewed to “Gold Cup Standards”. Our ratio is 60g of coffee per liter of water. Water is filtered for taste and odor and is a proper hardness for brewing. We use the EK 43 Malkhonig grinder and brew on the Bonavita BV1900TS brewer, which is an SCA-certified home brewer. The Blind Tasting will use similar scoresheets and protocol to the Roasters Choice Competition.

Past Judges

Jon Allen

Founder/Sourcer, Onyx Coffee Lab

Alicia Adams

Director of Coffee, Red Bay Coffee

Pele Aveau

Regional Training Manager, Blue Bottle Coffee

Mokhtar Alkanshali

CEO, Port of Mokha Coffee

Sam Sobolewski

Manager, Bartavelle Coffee & Wine Bar

Jen Apodaca

Director of Roasting, Royal Coffee, Events Chair, Roasters Guild

Jessica Caisse

Retail Manager, Fellow

Jennifer Custard Jarosz

Wholesale Account Manager, Intelligentsia Coffee

Laney Drury

Green Coffee Buyer, Verve Coffee Roasters

Jessie Llarinas

QualityControl Lead, Red Bay Coffee Roasters

Rosi Quiñones

Sales and Certifications, Royal Coffee, Inc.

Leslie Mah

VP of Operations & Roasting, Sudden Coffee

Katy Burnett

CUESA, Farmers Market Administrator

Candice Madison

Director of Education, Irving Farm New York

O.M. Miles

Business Development Manager, IKAWA, Ltd.

Umeko Motoyoshi

VP of Product, Sudden Coffee

Taylor Sullivan

Green Coffee Administrative & Logistics Coordinator, Philz Coffee

Erika Vonie

Director of Coffee, Trade

Jonathan Weiner

Chief Marketing Officer, Kitchentown

Ryan Wihera

Marketing Director, Aliane Wines