Good Food values
taste, authenticity, sustainability, responsibilityA new chapter in the Good Food story has begun. To expand the opportunities available to Good Food members and pursue their shared values, the former Good Food Foundation has been integrated into the non-profit Specialty Food Association (SFA), a membership-based trade organization for the specialty food industry.
Core Good Food programs, services, and events will continue under the SFA umbrella, including the Good Food Awards and Good Food Mercantile events, based on Good Food’s established standards. As new members of SFA, former Good Food Guild and Merchant members now enjoy an expanded suite of benefits, networking opportunities, and tradeshow access.
Programs
For a long time, certifications for responsible practices and awards for superior taste were distinct – one honors social and environmental responsibility, while the other celebrates craftsmanship and flavor. The Good Food Awards recognize that truly good food – the kind that brings people together and builds strong, healthy communities – contains all of these ingredients.
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A community event for tasty, authentic, responsible food, the Good Food Mercantile is a one-day, intimate gathering of like-minded food crafters and merchants. Held two times a year, the Mercantile is the Good Food Movement’s answer to building commerce and community.
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Businesses that meet the values-driven Good Food standards, which were reviewed and updated in 2025, will be recognized under SFA membership as “Good Food Qualified.” This new and unique designation reflects the history and values of the Good Food brand and signals to buyers that the qualified brand prioritizes ingredient quality, sustainability, and more.
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The Good Food brand story began in 2008, when founders Sarah Weiner and Dominic Phillips produced North America’s largest ever sustainable food event, Slow Food Nation, bringing together 85,000 people to celebrate good, clean, and fair food.
Inspired to continue the conversation, community, and collaborations it seeded, Weiner and Phillips in 2010 established a not-for-profit organization, which officially became the Good Food Foundation in 2016. Core programs launched under this not-for-profit include the Good Food Awards (2010) and Good Food Mercantile events (2015).
As of 2026, the former Good Food Foundation integrated with the Specialty Food Association (SFA), with the shared mission to continue honoring, celebrating and empowering values-driven and often underserved players in the food system.
