Historically held three times a year, the Mercantile is the Good Food Movement’s answer to building commerce and community. Traditional trade shows typically convene tens of thousands of buyers, many not prepared to work with businesses whose core aspirations don’t include unbridled growth. The Good Food Foundation deeply understands the challenge that presents for smaller companies lost in a sea of booths, and instead curates a different kind of gathering: The Good Food Mercantile. The Mercantile has shifted in 2020 to a virtual format with the same goals of the live Mercantiles, and will take place this summer.
In normal times, it is a one-day, intimate gathering of like-minded food crafters and merchants offers the same sized booths to everyone, a start time conducive to arriving well rested and booth fees at a quarter of the price of other trade shows. Open exclusively to Good Food Guild Members, it is an opportunity for thoughtful, responsible, American food crafters to connect with the growing community of retailers that value quality, care and craftsmanship.
The first Mercantile was held in January 2015 alongside the Good Food Awards in San Francisco. Since 2015, we have added an annual Mercantile in NYC plus a Traveling Mercantile, and are thrilled to bring together 350-600 retailers and media with 100-200 crafters at each gathering. In selecting attendees, focus is placed on ensuring a diverse set of food and drink is represented, with the goal of two-thirds regional and one-third national producers.