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Sustainers & Supporters

United in support of great American food crafters and a thriving independent retail landscape

Why you should join...

Supporters and Sustainers of the Good Food Merchants Alliance are united in the idea that together we are greater than the sum of our parts. This community was founded to answer the call the Foundation heard from outstanding, smaller and younger retailers who are deeply committed to the crafters we work with and want to show their support.

Whereas Collaborative members at the top membership level of the Merchants Alliance commit to a deep investment of time and resources with many benefits in terms of building relationships with other grocers, this community was founded for independent retailers of all sizes and resources to start to become more involved.

We are excited to expand our community to welcome even more independent retailers from all over the country to join our movement and expand access to tasty, authentic and responsible food and drink, and hope that invite Supporters and Sustainers may eventually choose to join the Collaborative.

Supporter Benefits Sustainer Benefits Collaborative Benefits
Good Food Awards 1 Awards Ceremony ticket ($165 Value) 2 Awards Ceremony tickets ($330 Value) Present Winners On Stage at Awards Ceremony
Supporter Level Logo placement Sustainer Level Logo placement Collaborative Level Logo placement
Opportunity to judge Opportunity to judge
Advance access to the list of Awards Winners & Finalists
Mention in press releases to 6,000 journalists
Good Food Mercantile 1 ticket to each Mercantile (3/year), $105 value 2 tickets to each Mercantile (3/year), $210 value Unlimited tickets to each Mercantile for staff
Discounted tickets to share with peers
Merchants Summit (Launching 2019) 1 ticket 2 tickets Unlimited tickets for staff
Additional Benefits Listing on Good Food Foundation website Listing & logo on Good Food Foundation website Attend day-long annual retreat
Ad in 1 Good Food Awards bi-monthly newsletter (c. 5000) or Good Food Guild bi-monthly newsletter (c. 500 good food businesses) Ad space in 1 Good Food Awards newsletter (c. 5000) and 1 Good Food Guild newsletter (c. 500 Good Food Businesses)
Observe a meeting of the Collaborative Lead in strengthening the role of independent retailers in the food movement
Inclusion in an online forum for Collaborative Members to get advice and insight from each other.
Inclusion in Good Food Foundation press releases
Profile and photo on the Good Food Foundation website
Annual Dues $500 $1500 $5000


Based in Austin, Texas, we aim to partner with artisans who manage their lands sustainably and regeneratively, care for their herds humanely, source raw materials ethically, and lead their businesses and teams to do better – in turn, allowing us to do the same and give back to our community.

Foodlyn is on online marketplace selling small-batch handcrafted foods and artisan gifts.


Natural Foods Grocery in Alameda, also the anchor tenant of the Alameda Marketplace.


We forge relationships with small farms, cheesemakers, importers, and distributors to bring you the finest cheese and specialty foods available.

Sickles Market is a purveyor of specialty food, plants & gifts.

Real Food Company strives to provide local and clean ingredient foods to the Russian Hill community.

Merchants Summit

Bringing together both new and seasoned independent grocers from all across the country, the annual Merchants Summit is unique chance to connect with the community at the forefront of bringing tasty, authentic and responsible food to their neighborhoods. Independent grocers are critical to cultivating a strong food system, and we’re so proud to focus many of our new programs on supporting and uniting them.

Learn more on the Summit page.