The Mercantile is an industry-only trade show focused on developing relationships between crafters and merchants. If you’re a merchant, distributor or in the media, we’d love for you attend!
Mercantile exhibitors must be Good Food Qualified members of the Specialty Food Association, a designation that confirms that the company has met high standards for sustainability, ingredient quality, and more.
The standards vary by category, but generally include criteria like:
- Made with transparency in the supply chain.
- Free of genetically modified ingredients.
- Made with a balanced objective of local, organic and highest-quality.
- Made in the USA or US territories.
If you are not already an SFA member, you can apply during the Mercantile registration process.
$1,250
- (1) 6 foot draped table (6’L x 24″W x 30″H)
- (1) chair
- (1) wastebasket
- Company ID sign
- (3) exhibitor badges
- Shareable prep area with electric, fridge/freezer space
Check the SFA Exhibitor Services Hub for booth rules & regulations, additional services for purchase, and more.
You may show and sample any food or beverages in your product line. You are not limited to Good Food Award-winning products or categories.
There are no direct sales at the Mercantile. Crafters may sample and take orders.
The Good Food Mercantile is a one-day event that runs from 10am – 4pm. Crafters set up early in the morning and load-out after the show ends.
Yes! Different venues have different insurance and permitting requirements, so please check the policies in the SFA Exhibitor Services Hub. Here are details about sampling at the Javits Center for summer 2026.
After registering to exhibit at a Mercantile event, you will be contacted by the Specialty Food Association to get set up in their Map Your Show system. This will give you access to:
- set up your listing in the online directory
- shipping information
- load in/out information
- additional services available
- all logistics needed for a great show