Virtual Mercantile

A series of tastings where buyers tune in live as they taste along in their shops, the Virtual Mercantile is designed to connect makers and merchants at a time when in person gatherings are limited - yet the desire to support each other abounds.

During the week of January 30th, the Finalists Virtual Mercantile presents a first look at the 2023 Good Food Awards Finalists. Back by popular demand, the Virtual Mercantile offers a unique glimpse into the farms and kitchens of the country’s leading food and drink crafters as they lead retailers and distributors through a tasting of their Finalist products.

Hosted over the course of a few days, this thoughtful series of short tastings fits into busy buyer schedules with hourlong sessions curated by category. Retailer registration will open in mid-November for each category, with individual crafter lineups to be announced in January.

Hosts

Helping the Good Food Foundation bring the Mercantile to life are our generous hosts, businesses and organizations committed to leading the way in creating opportunities for great food crafters and retailers unite in virtuous commerce.