Virtual Mercantile

A series of tastings where buyers tune in live as they taste along in their shops, the Virtual Mercantile is designed to connect makers and merchants at a time when in person gatherings are limited - yet the desire to support each other abounds.

Americans are spending more on groceries than ever before, yet traditional ways for grocers and makers to connect are on hold. At this unique moment in time, we invite you to be part of the Virtual Mercantile. A thoughtful series of short, weekly tastings that fit into busy buyer schedules, the Virtual Mercantile offers the opportunity for retailers and distributors to hear directly from the country’s leading food crafters while tasting along in their shops.

Road trips are back! This May, travel with us to South Carolina, Illinois, Texas and Oregon to get a taste of each place from across the country.

Tuesday, May 17: South Carolina
Wednesday, May 18: Illinois
Tuesday, May 24: Texas
Thursday, May 26: Oregon

Each week, half a dozen crafters will lead a guided tasting of three pre-shipped products to a captive audience of up to 25 retail stores and answer questions in real time. We’re thrilled to provide this opportunity for you to build new, lasting relationships safely and conveniently without leaving your home.

Retailer registration is now closed for this event.


Helping the Good Food Foundation bring the Mercantile to life are our generous hosts, businesses and organizations committed to leading the way in creating opportunities for great food crafters and retailers unite in virtuous commerce.