Virtual Mercantile

A series of weekly tastings where buyers tune in live as they taste along in their shops, the Virtual Mercantile is designed to connect makers and merchants at a time when in person gatherings are limited - yet the desire to support each other abounds.

Crafter Registration Retailer Registration

Americans are spending more on groceries than ever before, yet traditional ways for grocers and makers to connect are on hold. At this unique moment in time, we invite you to be part of the first Virtual Mercantile. A thoughtful series of short, weekly tastings that fit into busy buyer schedules, the Virtual Mercantile offers the opportunity for retailers and distributors to hear directly from the country’s leading food crafters while tasting along in their shops.

Crafter registration for October tasting dates is now closed. Check out all the details in the Crafter Kit.

Retailer registration is open until two weeks before each tasting session. Tickets ($45) include pre-shipped samples. We hope you will join us at this first of its kind “un-trade show” this fall.

Tasting Sessions: June
June 3: New England Meat & Cheese Board
June 10: #StayHomeWithChocolate
June 17: Good For You Snack Time
June 24: Upgrade Your Pantry #1

Tasting Sessions: July
July 1: Beyond Jam
July 8: Meat & Cheese Board
July 15: The Sweet Tooth
July 21: Foods from Spain
July 22: Upgrade Your Pantry #2
July 28: 2020 GFA Oils Winners
July 29: Get Cozy With A Cup Of…

Tasting Sessions: August
August 5: A Pantry to Savor
August 6: Vermont Agency of Agriculture
August 12: Coffee, Chocolate & Confections
August 13: Black Owned Businesses
August 19: Sunday Brunch Pantry
August 20: Rogers Collection + Hellenic Farms
August 26: Charcuterie and Cheese Board
August 27: Artisans of South Korea

Tasting Sessions: October
October 7: Aperitivo Hour
October 14: Black Owned Businesses
October 15: Elevated Pantry
October 21: Snack Attack
October 28: Comfort in a Cup


Helping the Good Food Foundation bring the Mercantile to life are our generous hosts, businesses and organizations committed to leading the way in creating opportunities for great food crafters and retailers unite in virtuous commerce.

Slow Food