Virtual Mercantile

A series of tastings where buyers tune in live as they taste along in their shops, the Virtual Mercantile is designed to connect makers and merchants at a time when in person gatherings are limited - yet the desire to support each other abounds.

Americans are spending more on groceries than ever before, yet traditional ways for grocers and makers to connect are on hold. At this unique moment in time, we invite you to be part of the first Virtual Mercantile. A thoughtful series of short, weekly tastings that fit into busy buyer schedules, the Virtual Mercantile offers the opportunity for retailers and distributors to hear directly from the country’s leading food crafters while tasting along in their shops.

Retailer registration for the Spring Virtual Mercantiles opens Monday, March 8. The April and May events will be held in partnership with state Departments of Agriculture around the country, offering a deep dive into regional food traditions.

Hosts

Helping the Good Food Foundation bring the Mercantile to life are our generous hosts, businesses and organizations committed to leading the way in creating opportunities for great food crafters and retailers unite in virtuous commerce.

Slow Food