Virtual Mercantile

A series of tastings where buyers tune in live as they taste along in their shops, the Virtual Mercantile is designed to connect makers and merchants at a time when in person gatherings are limited - yet the desire to support each other abounds.

Retailer Registration

Americans are spending more on groceries than ever before, yet traditional ways for grocers and makers to connect are on hold. At this unique moment in time, we invite you to be part of the first Virtual Mercantile. A thoughtful series of short, weekly tastings that fit into busy buyer schedules, the Virtual Mercantile offers the opportunity for retailers and distributors to hear directly from the country’s leading food crafters while tasting along in their shops.

Crafter registration for October tasting dates is now closed. Check out all the details in the Crafter Kit. Registration for the Virtual Mercantile: Special Winners Edition will open in mid-November.

Retailer registration is now open for the Virtual Mercantile: Special Winners Edition. Tickets ($45) include pre-shipped samples. We hope you will join us to celebrate the newly minted Winners each day at 1 PM PST.

Week of January 25
Monday: Confections, Tuesday: Preserves, Wednesday: Grains, Thursday: Cheese, Friday: Elixirs

Week of February 1
Monday: Chocolate, Tuesday: Pickles, Wednesday: Pantry, Thursday: Fish, Friday: Beer & Cider

Week of February 8
Monday: Coffee, Tuesday: Honey, Wednesday: Snacks, Thursday: Charcuterie, Friday: Spirits


Helping the Good Food Foundation bring the Mercantile to life are our generous hosts, businesses and organizations committed to leading the way in creating opportunities for great food crafters and retailers unite in virtuous commerce.

Slow Food