Virtual Mercantile

A series of weekly tastings where buyers tune in live as they taste along in their shops, the Virtual Mercantile is designed to connect makers and merchants at a time when in person gatherings are limited - yet the desire to support each other abounds.

Retailer Registration

Americans are spending more on groceries than ever before, yet traditional ways for grocers and makers to connect are on hold. At this unique moment in time, we invite you to be part of the first Virtual Mercantile. A thoughtful series of short, weekly tastings that fit into busy buyer schedules, the Virtual Mercantile offers the opportunity for retailers and distributors to hear directly from the country’s leading food crafters while tasting along in their shops.

Crafter registration is now closed. If you’re still interested in participating, please email and check out all the details in the Crafter Kit.

Retailer registration is open until two weeks before each tasting session. Tickets ($35) include pre-shipped samples and a $10 donation to the Farmworkers COVID-19 Relief Fund. We hope you will join us at this first of its kind “un-trade show” this summer.

Tasting Sessions: June
June 3: New England Meat & Cheese Board
June 10: #StayHomeWithChocolate
June 17: Good For You Snack Time
June 24: Upgrade Your Pantry #1

Tasting Sessions: July
July 2: Beyond Jam
July 9: Meat & Cheese Board
July 16: The Sweet Tooth
July 23: Upgrade Your Pantry #2
July 30: Get Cozy With A Cup Of…


Helping the Good Food Foundation bring the Mercantile to life are our generous hosts, businesses and organizations committed to leading the way in creating opportunities for great food crafters and retailers unite in virtuous commerce.