The former Good Food Foundation has been fully integrated into SFA, representing a new chapter for the Good Food brand and expanded opportunities for Good Food members.  This now-completed process was initiated in 2024 by the Good Food Board of Directors to ensure the continued operation of core Good Food programs, services, and events. The Good Food Awards and Mercantile will continue under the SFA umbrella, based on Good Food’s established standards, with a new Good Food Qualified designation recognizing member businesses that meet those standards.

In addition to continued participation in the Awards and Mercantile, as new members of SFA, former Good Food Guild and Merchant members now enjoy expanded year-round benefits, vendor discounts, networking opportunities with buyers and peers, and more.

The Good Food Foundation is dissolving and its programs and members will become part of SFA. This comes at a time when SFA has committed to broadening its membership base and continuing its support for various pathways a brand may take in the CPG ecosystem. While the two organizations are integrating, the Good Food community itself isn’t going anywhere. SFA is committed to maintaining and honoring the high standards and reputation of the Good Food Awards and Mercantiles, and cultivating the meaningful connections within this tight-knit crafter community. Good Food Qualification (see below), tailored education for smaller, values-based brands, and an affordable, all-inclusive Mercantile exhibitor option are just a few examples of SFA support for Good Food crafters.

As of April 1, 2026, former Good Food Guild and Merchant members are full SFA members who are Good Food Qualified (see below for details). Your SFA membership will then continue through your regular Good Food renewal date; you should have received an email from SFA confirming this date and providing information about your benefits.

Reach out anytime to goodfood@specialtyfood.com with questions.

No. Your Good Food membership will transfer over to SFA, but it will not auto-renew. On your regular Good Food renewal date, you will be invited to continue as an SFA member with Good Food Qualification. Should you choose to renew, you will then continue to enjoy year-round SFA membership benefits and the option to exhibit at the Good Food Mercantile and submit one free entry to the 2027 Good Food Awards.

There is no obligation to continue as an SFA member when your membership expires, but SFA membership is required to maintain the Good Food Qualified designation. Current SFA member dues are $300 annually.

Good Food Qualified is used to designate those SFA members who have met the high Good Food standards for their product category. This includes all current Good Food Guild and Good Food Merchant members. The existing Good Food standards, recently reviewed and updated in 2025, will continue to be upheld by SFA. Existing Guild and Merchant members whose membership transfers to SFA will not need to apply or pay any additional fee to become Good Food Qualified.

Other SFA members who wish to become Good Food Qualified will be able to apply with a $150 fee starting in the summer of 2026.

Your listing in the SFA Member Directory will indicate that you are Good Food Qualified, and your business can download and use a new blue Good Food Qualified logo asset on your website and elsewhere to indicate that you’ve achieved this distinction. This will allow values-minded buyers to seek out producers who have met the strict Good Food standards.