Membership and Good Food Qualification

The Good Food brand has long distinguished and united authentic and responsible food crafters, offering concrete support for their businesses and amplifying the impact of their individual choices to do what’s right rather than what’s easy. This support continues following the integration of Good Food with the Specialty Food Association (SFA), through Good Food Qualification.

The Good Food Qualified designation recognizes SFA members who have met high standards for their product category. The existing Good Food standards, recently reviewed and updated in 2025, will continue to be upheld by SFA, and former Guild and Merchant members will join SFA as Good Food Qualified, automatically.

A variety of benefits await the values-based businesses that are Good Food Qualified, including the exclusive opportunity to show at Good Food Mercantiles.

You can be a part of the Good Food movement by joining the Specialty Food Association and becoming Good Food Qualified.

Learn more by contacting membership@specialtyfood.com.

With the integration of Good Food and SFA now complete, Guild and Merchant members are now members of SFA with Good Food Qualification. Learn more about Qualification and SFA membership on our FAQ page.