Meet the Good Food Merchants Collaborative



Meet and learn about the exceptional, independently owned markets that make up the Good Food Merchants Collaborative. From coast to coast, each market plays an important role in their community and is dedicated to supporting American craft food producers. We couldn’t be more proud to share the history of these flourishing grocers, markets and specialty shops and how they work towards sustainable, community enhancing retail.

Bi-Rite Family of Businesses

A multi-generational San Francisco institution and Certified B Corp, Bi-Rite is on a mission of Creating Community Through Food.
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Bi-Rite has been a San Francisco institution for nearly 80 years. And we’re on a mission of Creating Community Through Food, striving every day to build meaningful relationships with each part of our community, from our staff, to our guests, our producers and partners, the environment, and other Good Food advocates. In the past two decades, the Bi-Rite Family of Businesses has grown to include two neighborhood Markets, a world-renowned Creamery, a full-service catering operation, a small Sonoma farm, the new Bi-Rite Cafe at Civic Center Plaza (opening Fall 2018), and 18 Reasons, a nonprofit community cooking school. We are proud to be a Certified B Corp and a founding member of the Good Food Merchants Collaborative. Sam Mogannam, Founding Partner of Bi-Rite Family of Businesses in San Francisco, California

Di Bruno Bros.

Philly-proud. Cheese-centric. Legacy-inspired. Purveyors of Happiness.
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Di Bruno Bros. has been a part of the fabric of Philadelphia since the opening of our Italian Market in 1939. As one of the founding businesses, we’re committed to ensuring Philly remains a world-class food city. Our dedication doesn’t stop there — our leadership is actively involved in local organizations and we partner with countless charitable groups in the area. We’ve been celebrating Great Food, Great People & Great Business everyday since Danny and Joe opened their doors. What started as a family run Italian community-focused corner store has evolved into a multi-million dollar enterprise — with five retail locations, three separate businesses including Catering & Commissary Kitchen, Di Bruno Bros. Imports & E-commerce and over 350 team members. Emilio Mignucci, VP of Culinary Pioneering & Hunter Fike, Category Manager at Di Bruno Bros. in Philadelphia, Pennsylvania

Good Earth Natural Foods

Organic to the Core Since 1969
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For nearly 50 years, Good Earth Natural Foods has been committed to offering our community the highest quality, organic food we can find. We believe that organic foods offer us the best opportunity to heal our bodies and the earth, which is why we work diligently to provide the largest selection of organics in Marin County. Never content to simply accept the status quo, we have always pushed the envelope and tried to encourage food growers and manufacturers to produce food of higher quality. We offer foods grown and prepared using a minimum of processing and no chemical pesticides or food additives. If we cannot meet this ideal with a certain food item, we get as close as we can, and make as much noise as we can to change it for the better. Al Baylacq and Mindee Jeffrey, Co-Owners of Good Earth Natural Foods in Mill Valley, California

Goose the Market

Where the fresh meat case, charcuterie and cheese selections, produce, baked goods, craft beer + wine, and more are served up by a small team as passionate about great food as they are about great service.
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After we left our hometown for cooking stints in Thailand and restaurants openings for big wig Chicago chefs, the road led us back to Indianapolis. We opened a full-service butcher shop and specialty food market in 2007 just a few miles from where we first met – with Mollie lending her childhood nickname as the business' namesake. Based on the relationships with farmers and the recipes that we developed behind the counter of this neighborhood gem, we opened wholesale meatery Smoking Goose in 2011. Today, Smoking Goose's old world craft and new world flavors bring over 40 varieties of slow cured and smoked meats, salumi, and sausages to the shelves at Goose the Market and partners in all 50 states. Chris and Mollie Eley, Co-Owners of Goose the Market and Smoking Goose Meatery in Indianapolis, Indiana

Gus's Community Market

Family Owned & Operated Since 1981
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Gus’s Market has been a local neighborhood staple for almost 40 years. In all that time, we’ve worked out how to serve best: you like to find the highest quality version of what you’re looking for, at great prices. Our family still heads out on the floor to make sure you’ve got everything you need, because we don’t just call ourselves mom n’ pop – we strive to make you part of our family. Gus’s Market is by locals for locals. We have been serving the best our area has to offer to the best people in the area for almost four decades. We know what folks like, and it’s pretty simple – fresh groceries, great selection, and neighborly service. Bobby & Dimitri Vardakastanis

Harmons Grocery

Part of the Salt Lake City community since opening as a single fruit stand in 1932.
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A family-owned grocer known for offering fresh food prepared daily by experts, Harmons has built its name on sourcing unique, high-quality offerings. Harmons is innovative, committed to its associates, and passionate about the communities it serves. These values form the building blocks the company used to expand to 19 locations across Utah. From its unique grocery industry approach to its aggressive sustainability program, Harmons’ aim is to be remarkable, ensuring customers will be disappointed shopping anywhere
else. For more information about our stores, please visit
Todd Jensen, VP Sales

Market Hall Foods

We seek to expand the pleasure and possibilities of cooking and eating while promoting the sustainability of traditional and quality foods and ingredients.
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Market Hall Foods has been sourcing and sharing the world’s best flavors for 30 years. Our family of businesses include Market Hall Foods in Oakland and Berkeley, California,, and the shops at Rockridge Market Hall in Oakland, where we are dedicated to finding ever more reasons to eat great food. From our local foodshed to gastronomic destinations abroad, we forage tirelessly, taste with gusto and build relationships with artisan producers to bring food lovers the finest specialty ingredients. We strive to be a valuable, dependable resource for our customers, telling the stories of our unique products and sharing advice, uses, recipes and techniques. Juliana Uruburu, Retail Director at Market Hall Foods and Wendy Robinson, Grocery Manager/Senior Buyer at Market Hall Foods in Oakland, California

Market of Choice

Employing more than 1,200 people and supporting thousands of farmers, ranchers and food and beverage producers throughout Oregon and the Pacific Northwest.
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Market of Choice is excited to be part of the Good Food Foundation. For 38 years, we’ve been passionate supporters of Oregon’s artisan-producer community. We believe small producers build strong communities through their sustainable practices and commitment to using high-quality ingredients, which leads to healthier, better-tasting and innovative products. Our relationship with the Good Food Foundation makes it possible for us to have an even greater impact. Partnering with like-minded thinkers and retailers creates an environment for idea sharing, dialogue and growth. We appreciate the opportunity to help artisan producers flourish and reach their fullest potential. John Boyle, Executive Vice President Merchandising and Products at Market of Choice in Eugene, Oregon

Swamp Rabbit Cafe and Grocery

A mission-driven business that buys, sells, and cooks with fresh, local food to support a sustainable food system and provide a community space where people come together to celebrate meals.
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Located along Greenville's 20-mile bicycle trail, we bake all our pastries and breads from scratch in-house, we serve really good coffee, we wholesale local fruits and vegetables, and we offer thoughtfully-sourced groceries from local farmers and artisan food makers. Jac Oliver and Mary Walsh, Partners

The Palace Market

Providing fine foods, local flavors, meaningful work and close partnerships to our neighbors near and far.
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For more than 40 years, the good people of Point Reyes Station have relied on the Palace Market for quality foods and provisions. Since then, we’ve been “discovered” by the rest of the world too. Today we’re the daily grocer for the ranch hand down the road, the sweet escape for the weary banking exec out for a quiet coastal weekend, and the go-to for every stripe of gourmet seeking the finest flavors northern California has to offer. One thing hasn’t changed: we’re still working hard to support our own community, by purchasing from other local businesses and families who make, grow, and forage some of the best food and beverages in the world. Brittany Hartwell, Manager at The Palace Market and Mary Rocca, Owner of The Place Market in Point Reyes Station, California


The best lunch in eastern Virginia for 40 years! Plus specialty foods, locally-made goods, unique gifts, and incredible catering.
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Founded in 1973 in Virginia Beach, the family-owned tradition of TASTE continues today with eight specialty food stores throughout eastern Virginia. Each TASTE location is part specialty foods and gifts market and part upscale café offering made-to-order salads, sandwiches & soups; small-batch, from-scratch housemade prepared & packaged foods; craft beers and wine; and incredible catering. The TASTE Family of Businesses also includes culinary events, the marketplace, and Borjo Coffeehouse. All of these endeavors are united by our mission to Cultivate Community through the Good Life, and our core values as passionate, guest-focused, team players driven to excellence. Jon Pruden, Co-Owner and President at TASTE in Virginia Beach, Virginia

Woodstock Farmers Market

A very busy, crazy, year round market of fantastic food.
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We're really hard to describe—we serve our local community great food that ranges from take-out prepared dinners and lunches to regular stuff like milk and eggs to fresh organic produce and everything in between. Our vision for the Market has always been to make great food accessible to everyone. We all love food and love to cook but we're not snobby about it. In fact, we don't consider ourselves "gourmet," because it implies exclusivity, and we believe that anyone can create great food. What sets us apart is that we take this job of "bringing the food to the people" very seriously. We're concerned about the process: what we charge for our products, what ingredients we use, how clean we are, who our vendors and farmers are, where our fruits, vegetables and ingredients come from and how we treat each other and our guests. Patrick Crowl, Owner of Woodstock Farmers Market in Woodstock, Vermont

World Foods Portland

World Foods is a family-owned, specialty market in Portland, OR, bringing to life the passion for the best foods from near and far. With a commitment to inspire our community, we strive to capture tastes from around the world in a wholesome shopping experience.
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Established in 2004, World Foods Portland thrives in providing the hospitality and eating experiences found when traveling. From Greek honey to Japanese Yuzu, we source some of the best items the international and local community can offer. World Foods is excited to gain and provide such exposure to the Good Food Foundation. Through collaboration with the Good Food Retailers Collaborative we can bring together partnerships, ideas, and inspiration locally and internationally. This diversity of thought will foster an environment where both producers and retailers can achieve a higher potential of quality and creativity. We believe that food, community, and passion brings us together to make the world a better place. We are excited to make Good Food part of this journey. Joyce Attar, Director of Operations at World Foods Portland in Portland, Oregon

The Zingerman's Community of Businesses

A family of ten businesses all located in the Ann Arbor area.
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The Zingerman’s Community of Businesses (ZCoB) reflects the novel strategy for business growth created by Zingerman’s Deli founders Paul Saginaw and Ari Weinzweig. Rather than replicating their deli through the franchise model, Paul and Ari instead chose to develop new, independent businesses, all rooted in our local community that work together as one organization. Each business is operated by one or more managing partners who share ownership and put their particular expertise to work in the day to day running of their business. Grace Singleton, Managing Partner at Zingerman's Delicatessen in Ann Arbor, Michigan