Virtual Mercantile

A series of tastings where buyers tune in live as they taste along in their shops, the Virtual Mercantile is designed to connect makers and merchants at a time when in person gatherings are limited - yet the desire to support each other abounds.

Americans are spending more on groceries than ever before, yet traditional ways for grocers and makers to connect are on hold. At this unique moment in time, we invite you to be part of the Virtual Mercantile. A thoughtful series of short, weekly tastings that fit into busy buyer schedules, the Virtual Mercantile offers the opportunity for retailers and distributors to hear directly from the country’s leading food crafters while tasting along in their shops.

Retailer registration for the Summer 2021 Virtual Mercantile is now closed. $5 from each retailer ticket sold to the Summer 2021 Virtual Mercantile will be donated to F.A.R.M.S.
July 8: Cheeses of Spain
July 13: Charcuterie & Cheese Board
July 15: The Spanish Pantry
July 20: Inspired Pantry
July 22: Let’s Get Saucy
July 27: Sweet Tooth
July 29: Aperitivo Hour

Crafter registration for the Summer Virtual Mercantile, held on Tuesday and Thursday afternoons in July, is now closed. Each week, half a dozen crafters will tune in to lead a guided tasting of 3 pre-shipped products to a captive audience of up to 25 retail stores and answer questions in real time. In a time when travel and in-person trade shows are still limited, we’re thrilled to provide this opportunity for you to build new, lasting relationships safely and conveniently. View the full crafter kit here.


Helping the Good Food Foundation bring the Mercantile to life are our generous hosts, businesses and organizations committed to leading the way in creating opportunities for great food crafters and retailers unite in virtuous commerce.