Good Food Originals

A line of experimental new products available exclusively during an initial six month period at member stores of the Good Food Merchants Alliance.

Partnering with visionary producers and retailers, Good Food Originals is a line of experimental new products available exclusively during an initial six month period at member stores of the Good Food Merchants Alliance, a growing group of 35 retailers united in support of great American food crafters and a thriving independent retail landscape. The project enables values-aligned makers and merchants to help each other: Merchants unite to buy the first batch of a new product and lower risk and uncertainty inherent in a new launch, while makers enable top merchants to offer something unique that distinguishes their shelves.

Continuing the virtuous cycle, makers of Good Food Originals pledge a portion of sales to the Good Food Fund that coordinates these collaborations that supports the launch of new Good Food Originals, pushing the envelope towards a humanized and more sustainable food system. The select group of Good Food Originals crafters have the opportunity to develop relationships with the best independent retail stores in the U.S. and be featured in Good Food Foundation marketing and social media.

Good Food Originals is a project of the Good Food Foundation, developed with key merchant and maker advisors, supported by an Advisory Committee, including Wendy Robinson of Market Hall Foods, Debra Dickerson of Tomales Bay Foods/Cowgirl Creamery, Hunter Fike of Di Bruno Bros and Scott Frank of Rustic Bakery. The project was launched through the support of Good Food Fund Founding Funders.

Interested in stocking Originals? Send an email to to learn more about the Merchants Alliance.

Eureka Works 62% Cacao

Guittard Chocolate Company


This uniquely complex, multi-bean blend has an early mild-fresh fruit acidity along with notes of pineapple, dark cherry, slightly under-ripe banana and hints of citrus. Originally released as a 500g bar, the Good Food Original version of Eureka Works is the first time it has been released in a snackable size.
Find it at:
Bi-Rite Market (San Francisco, CA), Mon Aimee Chocolat (Pittsburgh, PA), Palace Market (Point Reyes Station, CA)

Nectarine with Rose Jam

Lemon Bird Preserves

Lemon Bird Preserves has found the sweetest nectarines from one of their favorite farms – they taste like candy and smell like fresh melons when they’re ripe. This bright fruit spread features sweet nectarines with a hint of tart of peel and fragrant rose petals.
Find it at:
Canyon Market (San Francisco, CA), Goose the Market (Indianapolis, IN), Palace Market (Point Reyes Station, CA), Woodstock Farmer’s Market (Woodstock, VT), Cured (Boulder, CO)

Orange Cardamom Spice Bar

Sapore Della Vita

This single origin 34% white chocolate bar is made from fairly traded Venezuelan cacao beans with candied orange peel, crunchy almond pistachio nougatine and cardamom.
Find it at:
Di Bruno Bros. (Philadelphia, PA), Goose the Market (Indianapolis, IN), Palace Market (Point Reyes Station, CA)

Hop Along

Cowgirl Creamery

Hop Along is a cider-washed cheese made with organic milk from Straus Family Creamery. The rind is washed with organic cider from Apple Bite Cider and enhances a supple, luxurious paste. The rich and silky texture is balanced beautifully with a bright tartness, which makes it perfect for cooking and great for snacking. The exclusive period for Hop Along at Merchants Alliance stores ended in November 2018.